How did Falguni Nayar with Nykaa disrupt the entire beauty eCommerce industry? What marketing strategy makes Nykaa so special and unique.

MDH success is not just a story of right branding or business strategies but its also a story of a man who with his philanthropy has earned the trust of entire India.

Brands have used jingle music as a powerful marketing tool for decades as the sound creates a high recall value. What are marketing and Psychology factors influencing it?

What is a Discounted Cash Flow approach? How business entities are using to determine their real value and evaluate future economic benefits?

Kodak’s story of failure is a perfect case study when management fails to recognize the change in industry due to its delusion of success. How?

Customer Experience is a key aspect that any organization cannot afford to ignore. Companies are adopting different ways to achieve but how it can be self sustaining