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OTT platform business is exponentially rising in India and with it brand advertising on these OTT platforms is becoming more significant than ever. Brands have used jingle music as a powerful marketing tool for decades as the sound creates a high recall value. What are marketing and Psychology factors influencing it? Dell’s massive success can be attributed to availability of extensive customization, Just in Time delivery model, and buy direct formula. How? Kodak’s story of failure is a perfect case study when management fails to recognize the change in industry due to its delusion of success. How? What is a retrenchment strategy and what are its type? Why giant companies like Ford India resort to such strategies to cut down costs and save the organization? What is the difference between value and valuation? Understand here using the concept of Discounted Cash Flows and Free cash flows with an example How did Patagonia position itself as an activist company? What marketing strategies did Patagonia adopt to connect with consumers and sell even more?
