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The business model of Rivigo solves the truck driver’s shortage while helping drivers maintain a healthy work-life balance by allowing them to be at their home every day. Topical Marketing is to take a current story or event and develop an ad campaign laced with their brand reference to piggyback on a trending subject. Strategy of Rolex to create brand recognition has gone hand in hand with its innovative launches since the beginning. What makes Rolex so unique & luxurious? Goldman Sachs aspires to become like other ‘normal’ banks through retail banking. What is perpetrating this change, and how has the company fared in its efforts? Zappos has developed a unique strategy and has taken numerous actions like 365 days return policy to ensure the best customer service. Blackstone acquisition of Hilton was one of the most profitable LBO transactions in the history of private equity. What actually happened? What is LBO? Priyank Ahuja, a Product Leader & Digital Transformation Evangelist with 14 years of progressive experience in Product Management, will guide in his 1.5-hour master session on hacks to get into product management.
