OPPO, VIVO, One Plus, Real Me & I-QOO share the same parent company – BBK Electronics. Why multi brands form the core of the marketing strategy of BBK Electronics?
In the last few years, Formula One has come a long way, especially with its marketing strategy. Fans are now treated with respect and given equal importance.
Nike has a mass-market business model which caters to sports enthusiasts, that focuses on Innovation and Customization & that inspires people to take up sports.
NIO with its business model of 7 wonders seems all set to drive over the rocky terrain of rising costs of the automotive industry to be a dominant force in the world of EVs.
What led a Mexican foodservice chain of Quick Service Restaurants (QSR) to such success? The answer lies in Chipotle’s business model and marketing strategy.
Style Theory’s business model is based on a fashion rental platform that allows customers to borrow an unlimited number of things for a monthly price. How?