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How, after 70 years and running, McDonald’s remains our happy meal choice? The answer is in the magical marketing strategy and marketing mix (4Ps) of McDonald’s. Gillette has been a brand synonymous with men’s grooming for more than 116 years & is still going strong. Such was the genius brand marketing strategy of Gillette. WhatsApp is used by 2 bn+ people worldwide without a single advertisement but then the question is does Whatsapp even make money and how? What is WhatApp’s business model? Disney’s approach to CSR is built upon the Company’s long legacy of engagement in workplaces and communities and actions to protect the environment. Zilingo’s business model is based on a technology platform that streamlines the global supply chain with innovative trade solutions for its B2B services. In the last few years, Formula One has come a long way, especially with its marketing strategy. Fans are now treated with respect and given equal importance. redbus’ business model is based on providing convenience to millions of bus users to book bus tickets online. redbus has become India’s largest online bus ticketing network.
