Kellogg’s completely changed the paradigm of audio,marketing by making the snap, crackle, and pop sound as a means of brand recognition.
Mytra had to change its logo when somebody complained to the brand for logo’s vulgarity. But is Myntra just a victim to subliminal branding?
boAt has managed to launch affordable, stylish, and excellent quality consumer electronics and has become India’s favorite homgrown wearables brand
In the initial years, Yes Bank witnessed a triple-digit y-o-y growth rate. It was a promising bank. But then what led to the fall of Yes Bank?
Lindt & Sprüngli’s sustainability strategy is based on 4 pillars: Improving Livelihood, Contributing to an intact environment, Performing together, delighting consumers
Discovery Health, which started its journey in 1992, behavioral riskwas the fundamental premise of providing health insurance services. How?
Kerala Tourism came up with the slogan “God’s own country” and that made Kerala one of the most desirable tourist destination. What’s the story?
L’oreal: a company that started as an experiment to create a formula for hair dye for the Parisian Hairdressers is now one of most innovative companies. How?
WhatsApp is challenging the way we think about online social networks. Could it be the next super social network app for India?