Apple’s social media strategy is extremely unusual. In this piece, we connect Apple’s unique and successful take on social media to its core values.
How did Falguni Nayar with Nykaa disrupt the entire beauty eCommerce industry? What marketing strategy makes Nykaa so special and unique.
MDH success is not just a story of right branding or business strategies but its also a story of a man who with his philanthropy has earned the trust of entire India.
OTT platform business is exponentially rising in India and with it brand advertising on these OTT platforms is becoming more significant than ever.
Brands have used jingle music as a powerful marketing tool for decades as the sound creates a high recall value. What are marketing and Psychology factors influencing it?
Disney has established itself as an entertainment powerhouse in the last century. Read on to find out its sauce to success!
Mars Inc Chocolate bars are known by everyone. But little do people know that it is owned by a family that now owns a $130bn chocolate-y empire
Lay’s Company has ~50% market share in Indian potato chips business. It has become everyone’s favorite.What is the strategy story of Lay’s in India.
In just over a decade headphones brands Beats by Dr. Dre has taken over the market with its right product, cultural and marketing strategy story. How?