Staying close tour existing customers’ needs is important but a business should not then ignore disruptive innovation as it helps a business stay relevant.
Dell’s massive success can be attributed to availability of extensive customization, Just in Time delivery model, and buy direct formula. How?
Kodak’s story of failure is a perfect case study when management fails to recognize the change in industry due to its delusion of success. How?
What is a retrenchment strategy and what are its type? Why giant companies like Ford India resort to such strategies to cut down costs and save the organization?
H&M is one of those few fast fashion brands that have adopted the concept of circular economy in a true sense for a sustainable yet fashionable future
Zara is a perfect case study to learn operation, marketing, supply chain, pricing strategies. Zara has become an undisputed king of fast fashion. How?
Nokia is a perfect case study of a business that once invincible but failed to maintain leadership as it did not innovate as fast as its competitors did!
TikTok is facing legal troubles but its a story of tremendous growth with 1 billion users in just 2 years. How did TItok manage to differentiate itself among all apps?
Once looked promising, Google Plus failed miserably. Despite launching unique features like Post Ads or Circles, it could hardly compete with Facebook. What Happened?