iD Fresh Food disrupted the Ready to eat market by providing food with no preservatives. But how was the brand successful in this innovation?
Why Zerodha is not just another trading platform? How Zerodha business model is based on behavioural economics to attract young investors.?
How Paytm has grown from a recharge company to an all-digital payments company in a short span of time using a leapfrogging strategy.
Lego toys used technology innovation to transform. Lego is a story of successful open innovation strategies ever executed by a global brand.
Why nail polish color names are so weird? Why are they not just simple names? They used to be. Brands Now desire to keep name trendy. How?
Whatsapp launched photo status in 2017. It was hated by many. But why it was a good move that improved the way you use application today?
Artifical Intelligence in Healthcare has become very trendy. More & more technologies are emerging but what are the issues AI has presented?
Can a 125 years old system compete with the present-day tech? Find out how Mumbai Dabbawalas still continue to deliver food with a staggering accuracy rate.
Bata is not an Indian brand. It is as international as it can be. But adaptation & marketing strategy made Bata India’s highest-selling footwear brand.