Disneyland is not famous for its world class rides or high-end retail merchandises. Disney is famous for its integrated experiential marketing strategy. How?
Valentine’s Day is meant to spread love but it’s also a day for marketers to reinforce the brand positioning among customers using occasion-based marketing. How?
Once Dalda Company enjoyed the monopoly in the Vanaspathi Ghee market in India but then what happened? Why it had pivot its business to oils?
Yellow Tail, an Australian wine brand that started really small managed to become one of the world’s most profitable brands in the industry using Blue Ocean. How?
Kellogg’s completely changed the paradigm of audio,marketing by making the snap, crackle, and pop sound as a means of brand recognition.
Mytra had to change its logo when somebody complained to the brand for logo’s vulgarity. But is Myntra just a victim to subliminal branding?
boAt has managed to launch affordable, stylish, and excellent quality consumer electronics and has become India’s favorite homgrown wearables brand
Kerala Tourism came up with the slogan “God’s own country” and that made Kerala one of the most desirable tourist destination. What’s the story?
We love advertising of Fevicol, a brand by Pidilite Industries. But the real credit for its success is based on forging unbreakable bonds with each section of the society.