ESPN used Spelling Bee to grow its business and the channel transformed sports consumption. But why Spelling Bee made sense for a sports channel?
In just over a decade headphones brands Beats by Dr. Dre has taken over the market with its right product, cultural and marketing strategy story. How?
Burger King with its multiple viral marketing campaigns has managed to stay relevant despite a heavyweight competitor like Mcdonald’s. How?
Color dispensing machines transformed the Indian paint industry. They provided economies of scale and reduced inventory levels, improving profitability
iD Fresh Food disrupted the Ready to eat market by providing food with no preservatives. But how was the brand successful in this innovation?