Mukul Shah of YOLO Bus has disrupted the highly competitive interstate bus transportation by collaborating instead of competing. How?
Indian gaming industry is booming. Women Participation is increasing. Ii is becoming a career choice for youth. Covid has accelerated growth.
Emotional Marketing is about building a connection with customers which is much more than products. Brands are using it very strategically.
The way Levi Strauss got its tagline is an example of the importance of listening to customers. CEO went on a listening tour to get insights
How brands are using Scent branding to create a stronger bond with consumers and thus increase the business from those customers?
Pampers once tried to understand what drive its customers (parents)? Just one consumer insight about needs changed Pampers marketing strategy entirely
Kitkat Japan is a classic example of adaption and development #strategy. Consumers prefer new flavors. Hence KitKat Japan has 300+ Flavors.
From not getting into NDA, Jayant launched one of the largest refurbished phone platforms in India along with the doorstep repair model. How?
Why nail polish color names are so weird? Why are they not just simple names? They used to be. Brands Now desire to keep name trendy. How?