Dior has been setting the benchmark in high-end fashion with its ready-to-wear style and haute couture. Using a right set of marketing strategy, Dior has redefined luxury. How?
How does Etsy make money by keeping commerce human? What is this humanitarian yet profitable business model of Etsy? What marketing strategy made Etsy so famous?
Let’s find out how the heritage Italian brand, Gucci, employed four marketing strategies to eventually become millenials’ favorite luxury brand.
In many ways, Chanel defined taste for generations. Let’s see which luxury marketing strategy of Chanel cemented its position as an innovator.
From colorful lunchboxes to storage containers, Tupperware has been ruling the middle-class kitchen for 7 decades now. Find out how?
Diamond engagement rings are the result of a flawless marketing strategy by De Beers and Ayer that made them the status symbols they are today
What marketing strategy turned around the brand positioning of Ray Ban. Ray-Ban is now one of the largest eyewear selling brands in the world.
Lego toys used technology innovation to transform. Lego is a story of successful open innovation strategies ever executed by a global brand.
With increasing awareness in consumers, sustainability has become a critical issue for the fashion industry. Few brands are leading the change