Being a first mover is advantageous but strategies have to be right. Zomato made a few mistakes as a first mover but was quick enough to learn
Subscription service – Why is it a good business strategy? Food, clothes, furniture, cars and practically everything can now be subscribed!
Indians especially armed forces and college students for generations have loved Old Monk. What makes this rum so special? It’s classy, dark yet affordable.
Technology has disrupted the human lives for many centuries. But survival in new age Artificial intelligence requires new age skills. Are we ready for it?
Diamond engagement rings are the result of a flawless marketing strategy by De Beers and Ayer that made them the status symbols they are today
iD Fresh Food disrupted the Ready to eat market by providing food with no preservatives. But how was the brand successful in this innovation?
Warby Parker, a challenger to Luxottica has disrupted the entire eyewear market with its fun, trendy, and affordable brand image & unique business model. How?
Why Zerodha is not just another trading platform? How Zerodha business model is based on behavioural economics to attract young investors.?
How Paytm has grown from a recharge company to an all-digital payments company in a short span of time using a leapfrogging strategy.