How did Falguni Nayar with Nykaa disrupt the entire beauty eCommerce industry? What marketing strategy makes Nykaa so special and unique.
OTT platform business is exponentially rising in India and with it brand advertising on these OTT platforms is becoming more significant than ever.
Brands have used jingle music as a powerful marketing tool for decades as the sound creates a high recall value. What are marketing and Psychology factors influencing it?
Dell’s massive success can be attributed to availability of extensive customization, Just in Time delivery model, and buy direct formula. How?
Kodak’s story of failure is a perfect case study when management fails to recognize the change in industry due to its delusion of success. How?
What is a retrenchment strategy and what are its type? Why giant companies like Ford India resort to such strategies to cut down costs and save the organization?
H&M is one of those few fast fashion brands that have adopted the concept of circular economy in a true sense for a sustainable yet fashionable future
Disney has established itself as an entertainment powerhouse in the last century. Read on to find out its sauce to success!
Zara is a perfect case study to learn operation, marketing, supply chain, pricing strategies. Zara has become an undisputed king of fast fashion. How?