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Brand storytelling is a strategy to form a narrative, in alignment with its vision and mission, to engage with existing and prospective audience. The biggest success of parachutes is through innovations, and that happened in a category like a coconut oil where a packaging change helped the brand succeed Ever wondered how DMart is able to consistently offer value to its customers in terms of lower prices? The secret sauce of DMart’s success lies in the EDLP strategy The biggest success of parachutes is through innovations, and that happened in a category like a coconut oil where a packaging change helped the brand succeed Ever wondered how DMart is able to consistently offer value to its customers in terms of lower prices? The secret sauce of DMart’s success lies in the EDLP strategy Being a first mover is advantageous but strategies have to be right. Zomato made a few mistakes as a first mover but was quick enough to learn Royal Enfield rules the hearts of Indian bikers. About to shut down in 2000, Siddharth Lal saved the brand with his brilliant strategies. How? Movie Theaters earn a high margin on Food & beverages. So they adopt a strategy that makes you spend more in the theater. What is that tactic? 
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