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Red Bull got its name from a Thai energy drink “Krating Daeng” from the same family which majorly owns Red Bull. Krating Daeng means Red Bull ZeroVir- a startup born out of sanitization necessity generated during COVID Pandemic. Chandrashekhar was quick to realize business potential Demarketing is a type of marketing when brand wants to discourages you from buying its product. But why brands adopt demarketing strategy? Mukul Shah of YOLO Bus has disrupted the highly competitive interstate bus transportation by collaborating instead of competing. How? Indian gaming industry is booming. Women Participation is increasing. Ii is becoming a career choice for youth. Covid has accelerated growth. Strategic storytelling helps people to understand better. Through strategy storytelling framework we developed, one can be an ace storytellerGadgets
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