Emotional Marketing is about building a connection with customers which is much more than products. Brands are using it very strategically.

The way Levi Strauss got its tagline is an example of the importance of listening to customers. CEO went on a listening tour to get insights

How brands are using Scent branding to create a stronger bond with consumers and thus increase the business from those customers?

Pampers once tried to understand what drive its customers (parents)? Just one consumer insight about needs changed Pampers marketing strategy entirely

Kitkat Japan is a classic example of adaption and development #strategy. Consumers prefer new flavors. Hence KitKat Japan has 300+ Flavors.

Red color portrays power, excitement, energy and passion. But the reason coke got its iconic red is totally different. Find out the strategy behind Coke’s red color