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Binod meme is a lesson in “Moment Marketing”. Brands need to up their game in adopting this strategy & have direct conversations with followers Why Zerodha is not just another trading platform? How Zerodha business model is based on behavioural economics to attract young investors.? From not getting into NDA, Jayant launched one of the largest refurbished phone platforms in India along with the doorstep repair model. How? How Paytm has grown from a recharge company to an all-digital payments company in a short span of time using a leapfrogging strategy. What marketing strategy turned around the brand positioning of Ray Ban. Ray-Ban is now one of the largest eyewear selling brands in the world. Lego toys used technology innovation to transform. Lego is a story of successful open innovation strategies ever executed by a global brand.Gadgets
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