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Consumers don’t just buy the Rolls Royce car swathed in premium quality pigments, but the entire experience that comes with it: A luxury marketing strategy One of the biggest challenges facing businesses today is pricing and there are 7 common pricing mistakes made by most businesses. What are these mistakes? No one could have thought how life would change overnight. It has been a challenging year for everyone. But we… Apple recently announced Apple One, which essentially combines its services into a monthly subscription-based business model. What’s the pricing strategy? While the vast majority of such transactions don’t end up in a catastrophic bankruptcy, managing an IP portfolio, especially if the IP is worldwide, typically brings challenges.Gadgets
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