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Pampers once tried to understand what drive its customers (parents)? Just one consumer insight about needs changed Pampers marketing strategy entirely Kitkat Japan is a classic example of adaption and development #strategy. Consumers prefer new flavors. Hence KitKat Japan has 300+ Flavors. Binod meme is a lesson in “Moment Marketing”. Brands need to up their game in adopting this strategy & have direct conversations with followers Why Zerodha is not just another trading platform? How Zerodha business model is based on behavioural economics to attract young investors.? How Paytm has grown from a recharge company to an all-digital payments company in a short span of time using a leapfrogging strategy. What marketing strategy turned around the brand positioning of Ray Ban. Ray-Ban is now one of the largest eyewear selling brands in the world. Pinterest offers functionality to capture, collect and share images and the ideas embodied therein, having deep-reaching impact on Pinterest’s business model
