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Red color portrays power, excitement, energy and passion. But the reason coke got its iconic red is totally different. Find out the strategy behind Coke’s red color
Binod meme is a lesson in “Moment Marketing”. Brands need to up their game in adopting this strategy & have direct conversations with followers
From not getting into NDA, Jayant launched one of the largest refurbished phone platforms in India along with the doorstep repair model. How?
How Paytm has grown from a recharge company to an all-digital payments company in a short span of time using a leapfrogging strategy.
Lego toys used technology innovation to transform. Lego is a story of successful open innovation strategies ever executed by a global brand.
The Economist has grown from being just a newspaper to a must have for career success through its innovative advertising strategy. Learn How
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In 2006, Sky became the first carbon-neutral media company. In February 2020, Sky announced its plans to go net zero carbon by 2030 across its entire value chain.
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