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How brands are using Scent branding to create a stronger bond with consumers and thus increase the business from those customers? Pampers once tried to understand what drive its customers (parents)? Just one consumer insight about needs changed Pampers marketing strategy entirely Red color portrays power, excitement, energy and passion. But the reason coke got its iconic red is totally different. Find out the strategy behind Coke’s red color Binod meme is a lesson in “Moment Marketing”. Brands need to up their game in adopting this strategy & have direct conversations with followers From not getting into NDA, Jayant launched one of the largest refurbished phone platforms in India along with the doorstep repair model. How? How Paytm has grown from a recharge company to an all-digital payments company in a short span of time using a leapfrogging strategy. Organizations struggle to provide value even with their single product but 3M has been doing successfully with its 60,000 products with its innovation strategy.
