Forever 21 was based on a brilliant business model low costs to produce domestically, saving both time and effort but its strategy to focus only on offline channels failed it.
Gone are those days when millions of dollars in fancy brand-building activities used to allure customers. Today customer loyalty is inclined towards brands that stand for social justice
Bombay Shaving Company has transformed men’s grooming from a mundane to-do task to an experience to look forward to with its unique value proposition
DEI represents action/strategy in the direction of reducing inequality. A+E Networks uses content series and outreach to tell powerful and transforming stories.
The strategy to promote experience and not a product would be Starbucks’ root promotion strategy to drive its success through decades.
In just a matter of few year Swiggy has become an integral part of our lives with its innovative business/revenue model and creative marketing strategies.
MTR has exhibited all formats of strategic brand building in its successful business model by delivering a wholesome and authentic experience in all it product categories.
Ninjacart business model deals with the problem of inefficiencies in the supply chain by connecting farmers with retailers and trying to remove the middlemen.
How product development-based growth strategy helped payment processing giant “Stripe” become the most valued ($95 bn) venture-backed private company?