Google Stadia is Google’s entry into the console gaming market. Its too early to call Google Stadia a fail but the gaming community is not very impressed. Why?
Keeping CX, Marketing, Pricing, and most importantly its customers at the heart of its strategy, OnePlus in just a matter of few years has ruled the market. How?
Being easy on the feet, but less so on the eyes, Crocs not only sustained the hatred but also made a powerful comeback! Crocs turned this hatred into a well-planned business strategy.
Zappos has developed a unique strategy and has taken numerous actions like 365 days return policy to ensure the best customer service.
Mobile games have seen a huge surge in revenue due to Covid lockdown but what monetization strategies these free-to-use games adopt? They lead you to a pain point
Today, with over 2200 stores worldwide, Uniqlo is well known for its simplicity and quality. So, What is the business strategy that propelled the growth of Uniqlo?
The biggest success of parachutes is through innovations, and that happened in a category like a coconut oil where a packaging change helped the brand succeed
Ever wondered how DMart is able to consistently offer value to its customers in terms of lower prices? The secret sauce of DMart’s success lies in the EDLP strategy
The story of Vespa states the ability of the brand to churn out innovative pieces. Vespa has introduced many utilitarian models to keep pace with the changing times.