Ever waited for months to obtain a loan only to get rejected or buried under paperwork? Find out how Fintech is changing the lending game in “Digital India”.
The fate of these Instagram celebs has been drastically affected by Covid-19. From being invincible to looking for alternate revenue. How does it all work?
How Luxury powerhouses like Balenciaga are using Meme baiting strategy to differentiate themselves and achieve a massive success. So what is Meme baiting?
How critical mass effect plays a role in boycotts? How it worked in Uber’s boycott campaign? Is social media accelerating the speed to achieve critical mass?
How Apple sells higher priced product by building an affinity for its lower priced product. The psychological effect is Halo Effect. How Halo Effect works?
Nirma challenged the status quo of HUL with its customer needs understanding, perfect pricing strategy, and a brilliant marketing and supply chain strategy.
Can just one man revolutionize India’s retail market and change our shopping habits? Find out how Kishore Biyani’s Big Bazaar became the face of organized Retail in India.