Emotional Marketing is about building a connection with customers which is much more than products. Brands are using it very strategically.
The way Levi Strauss got its tagline is an example of the importance of listening to customers. CEO went on a listening tour to get insights
How brands are using Scent branding to create a stronger bond with consumers and thus increase the business from those customers?
Pampers once tried to understand what drive its customers (parents)? Just one consumer insight about needs changed Pampers marketing strategy entirely
Kitkat Japan is a classic example of adaption and development #strategy. Consumers prefer new flavors. Hence KitKat Japan has 300+ Flavors.
Red color portrays power, excitement, energy and passion. But the reason coke got its iconic red is totally different. Find out the strategy behind Coke’s red color
Binod meme is a lesson in “Moment Marketing”. Brands need to up their game in adopting this strategy & have direct conversations with followers
Why Zerodha is not just another trading platform? How Zerodha business model is based on behavioural economics to attract young investors.?
From not getting into NDA, Jayant launched one of the largest refurbished phone platforms in India along with the doorstep repair model. How?
How Paytm has grown from a recharge company to an all-digital payments company in a short span of time using a leapfrogging strategy.
What marketing strategy turned around the brand positioning of Ray Ban. Ray-Ban is now one of the largest eyewear selling brands in the world.
Lego toys used technology innovation to transform. Lego is a story of successful open innovation strategies ever executed by a global brand.
The Economist has grown from being just a newspaper to a must have for career success through its innovative advertising strategy. Learn How
Today we are all looking at the future of modern India. Read to find out how digitization will lead India to its Trillion Dollar Opportunity.
With increasing awareness in consumers, sustainability has become a critical issue for the fashion industry. Few brands are leading the change
Is there a minimum age into the entrepreneurship world? Guess not. Atharv Patil started his first venture at the age of 13. Find how?
Why nail polish color names are so weird? Why are they not just simple names? They used to be. Brands Now desire to keep name trendy. How?
From a marquee ayurvedic brand to getting lost in the crowd, read Vicco’s advertising strategies and its rise, fall and its attempt to make a comeback.