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Nike has a mass-market business model which caters to sports enthusiasts, that focuses on Innovation and Customization & that inspires people to take up sports. How brands are using Scent branding to create a stronger bond with consumers and thus increase the business from those customers? Pampers once tried to understand what drive its customers (parents)? Just one consumer insight about needs changed Pampers marketing strategy entirely How brands are using Scent branding to create a stronger bond with consumers and thus increase the business from those customers? Pampers once tried to understand what drive its customers (parents)? Just one consumer insight about needs changed Pampers marketing strategy entirely
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