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It’s interesting to understand how Amazon consistently prices its products so competitively and to learn the various pricing strategies and tools at play. Being a first mover is advantageous but strategies have to be right. Zomato made a few mistakes as a first mover but was quick enough to learn Royal Enfield rules the hearts of Indian bikers. About to shut down in 2000, Siddharth Lal saved the brand with his brilliant strategies. How? Being a first mover is advantageous but strategies have to be right. Zomato made a few mistakes as a first mover but was quick enough to learn Royal Enfield rules the hearts of Indian bikers. About to shut down in 2000, Siddharth Lal saved the brand with his brilliant strategies. How?
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