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Godrej products have been at the pinnacle of innovation that keep real consumers in mind. Such innovation is a result of design-led thinking strategy of Godrej. In a country where menstrual hygiene is still a taboo, whispers from P&G came with a forward thinking marketing campaign to untaboo the taboo We love advertising of Fevicol, a brand by Pidilite Industries. But the real credit for its success is based on forging unbreakable bonds with each section of the society. In a country where menstrual hygiene is still a taboo, whispers from P&G came with a forward thinking marketing campaign to untaboo the taboo We love advertising of Fevicol, a brand by Pidilite Industries. But the real credit for its success is based on forging unbreakable bonds with each section of the society. Can just one man revolutionize India’s retail market and change our shopping habits? Find out how Kishore Biyani’s Big Bazaar became the face of organized Retail in India.
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