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US Justice Department has that Google’s acquisition of doubleclick is the reason for its dominance in advertising business. What was this deal all about? In many countries cigrette advertising is banned. But then how a century old brand like Marlboro has managed to survive with its marketing strategies? How is it that ex-flipkart employees or Flipsters as they call themselves have achieved such massive success in the Indian Startup Ecosystem? Staying close tour existing customers’ needs is important but a business should not then ignore disruptive innovation as it helps a business stay relevant. Ajeet Khurana has been a name quite synonymous with the Indian Startup space. The Strategy Story interviewed Ajeet Khurana to know his startup strategies The values and culture sets apart Estée Lauder Companies to make it a global powerhouse in beauty business. The Story is about motivation and innovationGadgets
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