CEMEX, a Mexican multinational building material maker, Crafted a Strategy to Serve the Impoverished in a Profitable Way when everyone else ignored the segment. How?
Being easy on the feet, but less so on the eyes, Crocs not only sustained the hatred but also made a powerful comeback! Crocs turned this hatred into a well-planned business strategy.
Niche Marketing strategy is aimed at advertising the marketing efforts towards a very specialized and targeted audience. Saregama Carvaan taps that audience perfectly.
TVF has revolutionized the OTT industry with its witty content. But if most of the content is free then how does TVF make money? What is TVF’s business model?