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Before purpose became the “buzzword” that it is today, one brand-activated purpose, masterfully, over the years, to reach its iconic status – DOVE! Keeping CX, Marketing, Pricing, and most importantly its customers at the heart of its strategy, OnePlus in just a matter of few years has ruled the market. How? Niche Marketing strategy is aimed at advertising the marketing efforts towards a very specialized and targeted audience. Saregama Carvaan taps that audience perfectly. Fabindia now had an interwoven network of 50,000+ weavers and 90,000+ artisans scattered all over India. To manage Fabindia has come up with SRC business model Topical Marketing is to take a current story or event and develop an ad campaign laced with their brand reference to piggyback on a trending subject. ‘Sustainable Impact’ is HP’s guiding principle for delivering on its corporate vision – to create technology that makes life better for everyone, everywhere. Venture Capital firms deploy a multitude of strategies for investment or ensuring rights, protecting the downside, securing return/ exit by Deal Structuring. How?
