Tide with its marketing strategy has carved a space for itself in the mid-tier detergent segment appealing to the burgeoning middle-class of India. How?
What’s so different about the marketing, branding, & promotion strategy of the largest milk cooperative in India, Amul, that 1.4 billion love this brand equally?
Before purpose became the “buzzword” that it is today, one brand-activated purpose, masterfully, over the years, to reach its iconic status – DOVE!
Niche Marketing strategy is aimed at advertising the marketing efforts towards a very specialized and targeted audience. Saregama Carvaan taps that audience perfectly.
Strategy of Rolex to create brand recognition has gone hand in hand with its innovative launches since the beginning. What makes Rolex so unique & luxurious?
The first name that comes to mind as soon as we talk about jeans is Levi’s. Levi’s has created an ultracool factor for its fans through its ultracool brand strategy.
IPL Marketing think tank has devised a set of marketing strategy to transform IPL into one of the most sought-after and money-spinning sports events in the world.
In many ways, Chanel defined taste for generations. Let’s see which luxury marketing strategy of Chanel cemented its position as an innovator.
Consumers don’t just buy the Rolls Royce car swathed in premium quality pigments, but the entire experience that comes with it: A luxury marketing strategy