Kellogg’s completely changed the paradigm of audio,marketing by making the snap, crackle, and pop sound as a means of brand recognition.
Mytra had to change its logo when somebody complained to the brand for logo’s vulgarity. But is Myntra just a victim to subliminal branding?
boAt has managed to launch affordable, stylish, and excellent quality consumer electronics and has become India’s favorite homgrown wearables brand
Kerala Tourism came up with the slogan “God’s own country” and that made Kerala one of the most desirable tourist destination. What’s the story?
We love advertising of Fevicol, a brand by Pidilite Industries. But the real credit for its success is based on forging unbreakable bonds with each section of the society.
From not being able to sell in India to becoming the favorite snack to the crisis of ban, story of Maggi in India is no less than a dram but a lesson in brand management
Creativity and innovation are at the heart of LVMH’s massive success. We break down how carefully executed luxury brand strategy and an innovative business model empowers its 70+ brands.
Bajaj Auto has evolved tremendously overtime from its traditional scooter Chetak to having the trendiest bike Pulsar. It has managed to stay relevant.
Johnnie Walker is a 200 years old brand but it is still going strong with its marketing strategies and bold attitude to challenge the conventional norms.