Consumers don’t just buy the Rolls Royce car swathed in premium quality pigments, but the entire experience that comes with it: A luxury marketing strategy
Is ‘Michelin Star’ by the same Michelin that sells tires, yes, it is! But Why? How a tire company evaluations became most coveted in the culinary industry?
Disneyland is not famous for its world class rides or high-end retail merchandises. Disney is famous for its integrated experiential marketing strategy. How?
Valentine’s Day is meant to spread love but it’s also a day for marketers to reinforce the brand positioning among customers using occasion-based marketing. How?
Once Dalda Company enjoyed the monopoly in the Vanaspathi Ghee market in India but then what happened? Why it had pivot its business to oils?
Yellow Tail, an Australian wine brand that started really small managed to become one of the world’s most profitable brands in the industry using Blue Ocean. How?
Kellogg’s completely changed the paradigm of audio,marketing by making the snap, crackle, and pop sound as a means of brand recognition.
Mytra had to change its logo when somebody complained to the brand for logo’s vulgarity. But is Myntra just a victim to subliminal branding?