The phenomenon of falling head over heels with a product or a company constitutes what marketers call ‘Brand Love.’ What are the phases of brand love and How are Brands creating it?
Myglamm once pivoted its business model to introduce beauty products to become a digital powerhouse. With Good Glamm group, it aims to become a large Digital FMCG Conglomerate.
Marketing strategy of WOW Skin Science focused on analyzing consumer decision-making journeys and using tools of persuasion, which can be explained through a framework called AIDCAS
Nescafe’s marketing strategy & mix includes inspirational advertising strategy, range of products, maintaining affordability, and utilizing Nestle’s strong distribution network.