How did a customer centric company like Vegemite get the new product launch so wrong that it touched the front-page headlines? What lessons are to be learned?
Ritz-Carlton business strategy is not just about providing luxury facilities. Its about giving luxury experience to customers and to its highly engaged staff.
What’s so different about the marketing, branding, & promotion strategy of the largest milk cooperative in India, Amul, that 1.4 billion love this brand equally?
The biggest success of parachutes is through innovations, and that happened in a category like a coconut oil where a packaging change helped the brand succeed
Brands and movies have had a long-standing relationship. This relationship between a Brand and Movies is called Product placement or In-film advertising.
Yellow Tail, an Australian wine brand that started really small managed to become one of the world’s most profitable brands in the industry using Blue Ocean. How?
The values and culture sets apart Estée Lauder Companies to make it a global powerhouse in beauty business. The Story is about motivation and innovation
Tigerair, an airline by SIA, once launched a INFREQUENT FLYER CLUB program to make customers feel smarter instead of cheap. How this strategy worked?