Niche Marketing strategy is aimed at advertising the marketing efforts towards a very specialized and targeted audience. Saregama Carvaan taps that audience perfectly.
In many countries cigrette advertising is banned. But then how a century old brand like Marlboro has managed to survive with its marketing strategies?
What is ambush marketing strategy? How coca cola and pepsi have won the war against each other by successfully implementing the strategy?
IKEA is a global giant. But for India the brand modified its business strategies. The adaptation strategy by a global brand is called Glocalization