Topical Marketing is to take a current story or event and develop an ad campaign laced with their brand reference to piggyback on a trending subject.
Staying close tour existing customers’ needs is important but a business should not then ignore disruptive innovation as it helps a business stay relevant.
Neo Banks are changing the way the banking is done. They are eliminating the need of brick and mortar banks. But what exactly are Neo Banks? How are they different?
What is Adjacency Expansion strategy? How Nike has used it over the decades to outperform its competition and venture into segments other than shoes?