Emotional Marketing is about building a connection with customers which is much more than products. Brands are using it very strategically.
The way Levi Strauss got its tagline is an example of the importance of listening to customers. CEO went on a listening tour to get insights
How brands are using Scent branding to create a stronger bond with consumers and thus increase the business from those customers?
Pampers once tried to understand what drive its customers (parents)? Just one consumer insight about needs changed Pampers marketing strategy entirely
Kitkat Japan is a classic example of adaption and development #strategy. Consumers prefer new flavors. Hence KitKat Japan has 300+ Flavors.
Red color portrays power, excitement, energy and passion. But the reason coke got its iconic red is totally different. Find out the strategy behind Coke’s red color
Binod meme is a lesson in “Moment Marketing”. Brands need to up their game in adopting this strategy & have direct conversations with followers
Why Zerodha is not just another trading platform? How Zerodha business model is based on behavioural economics to attract young investors.?
From not getting into NDA, Jayant launched one of the largest refurbished phone platforms in India along with the doorstep repair model. How?