What is Adjacency Expansion strategy? How Nike has used it over the decades to outperform its competition and venture into segments other than shoes?
We are proud to be the knowledge partners of The Consulting Club at Manipal for their National Case Competition- MAGNIFY
The Strategy Story collaborated with Indian Institute of Foreign Trade for its Consulting club Socrates as case partners for its strategy and finance case workshops.
Burger King with its multiple viral marketing campaigns has managed to stay relevant despite a heavyweight competitor like Mcdonald’s. How?
Adaption of cryptocurrency like Bitcoin is rising in India. Despite the removal of RBI ban by the Supreme Court, Indian banks still hesitate to deal in crypto
Saltwater Brewery from Florida has come up with a solution to make beer plastic rings edible for sea life. They are 100% biodegradable, constructed from barley
What is short selling investment strategy? How few investors have made billions using this strategies especially when the market crashes?
How an internation soap brand Lifebuoy from UK by Unilever became India’s top selling soap brand? How Lifebuoy became synonymous to hygeine?
What is experience marketing strategy & How Airbnb has used it to create a market for itself & build a business model in the competitive travel and booking industry?
Nespresso is not just a coffee machine or capsule. Nespresso’s business model & Marketing strategy are about the premium experience it gives to its coffee lovers.
How Mayank and his startup SumArth are transforming farming from an occupation to a respectful profession in rural areas of Bihar?
Technically Mcdonald’s is not a fast-food company. Mcdonald’s is a massive real estate management company with total assets of $47 Bn. What’s the strategy story?
From colorful lunchboxes to storage containers, Tupperware has been ruling the middle-class kitchen for 7 decades now. Find out how?
Whatsapp business has come as a boon to small businesses in India especially retailers during covid-19. They can now connect with new and existing customers
Despite availability of local brands and preference for “desi khaana”, what marketing strategy made kellogg’s most sought after breakfast in India?
What is Guerrilla Marketing? How new-age marketers are using this inexpensive form of marketing strategy to send their message across? Some Examples?
BlackRock has $7.9 trillion worth of Asset Under Management which is equal to 91 sovereign wealth funds managed. What made it unknown but a massive banker?
Would you leave a comfortable life and a stellar career to start something? Read about Vivek’s journey to live the Great American Dream