What is a brand identity? Why does a brand identity need to maintain consistency? Why do marketers often deviate from consistency in their brand work?
Innovative methods of teaching are no longer an option now. Business schools need to reinvent themselves to stay relevant for the students and industry
What business strategies make Indigo the largest and a profitable airline company in India? The answer lies in its robust operational strategy.
Asian Paints is India’s largest paint manufacturing company. But it has very smoothly transformed itself from just a manufacturer to a mega service provider.
Fintech in India has been one of the forerunners of Innovation in India. Fintech startups are focusing on making lending easier and technology driven. How?
Lululemon, a company globally known for its technical athletic clothes, is famous not only for its revenue generation but also for it sustainability strategy. How?
Bajaj Auto has evolved tremendously overtime from its traditional scooter Chetak to having the trendiest bike Pulsar. It has managed to stay relevant.
In just 4 years Reliance Jio has become the Indian telecom market leader due to its marketing warfare strategies. What is this strategy and how Jio used it?
One does not have to be an entrepreneur to achieve an Entrepreneurial Mindset. All it is required is a hunger to learn and grow and seeking continuous feedback.
Phonepe is not just a mobile wallet. Its a payments platform that integrates with all your digital payment needs. Its idea of financial inclusion has added to its growth
Lemonade Insurance Company has revolutionized the very traditional insurance industry with the use of Artificial Intelligence and its idea of giveback
What is an omnichannel marketing strategy? And how Zivame has used this strategy to enhance its customer experience and grow its business of online lingerie
Johnnie Walker is a 200 years old brand but it is still going strong with its marketing strategies and bold attitude to challenge the conventional norms.
US Justice Department has that Google’s acquisition of doubleclick is the reason for its dominance in advertising business. What was this deal all about?
In many countries cigrette advertising is banned. But then how a century old brand like Marlboro has managed to survive with its marketing strategies?
How is it that ex-flipkart employees or Flipsters as they call themselves have achieved such massive success in the Indian Startup Ecosystem?
Staying close tour existing customers’ needs is important but a business should not then ignore disruptive innovation as it helps a business stay relevant.
Ajeet Khurana has been a name quite synonymous with the Indian Startup space. The Strategy Story interviewed Ajeet Khurana to know his startup strategies