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TESCO is much more than a chain of supermarkets. Tesco is a giant conglomerate, spanning multiple verticals and having a robust business model. How Luxury powerhouses like Balenciaga are using Meme baiting strategy to differentiate themselves and achieve a massive success. So what is Meme baiting? How critical mass effect plays a role in boycotts? How it worked in Uber’s boycott campaign? Is social media accelerating the speed to achieve critical mass? How Luxury powerhouses like Balenciaga are using Meme baiting strategy to differentiate themselves and achieve a massive success. So what is Meme baiting? How critical mass effect plays a role in boycotts? How it worked in Uber’s boycott campaign? Is social media accelerating the speed to achieve critical mass?
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