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In Advanced Strategies

Why does Ireland make strategic sense for technology companies?

11 Mins Read

Ireland employs BEPS tools targeting technology companies that enable profit shifting from high tax jurisdiction to low tax jurisdiction, saving billions of dollars in taxes.

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In Advanced Strategies

How nail polish colors get their names? Its a strategy.

7 Mins Read

Why nail polish color names are so weird? Why are they not just simple names? They used to be. Brands Now desire to keep name trendy. How?

In Brand Marketing

Now lost in the crowd, can VICCO make a comeback?

6 Mins Read

From a marquee ayurvedic brand to getting lost in the crowd, read Vicco’s advertising strategies and its rise, fall and its attempt to make a comeback.

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In Advanced Strategies

How nail polish colors get their names? Its a strategy.

7 Mins Read

Why nail polish color names are so weird? Why are they not just simple names? They used to be. Brands Now desire to keep name trendy. How?

In Brand Marketing

Now lost in the crowd, can VICCO make a comeback?

6 Mins Read

From a marquee ayurvedic brand to getting lost in the crowd, read Vicco’s advertising strategies and its rise, fall and its attempt to make a comeback.

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