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In Brand Marketing

What marketing strategy helped Xiaomi lead the Indian smartphone market

10 Mins Read

Xiaomi clearly dominates the Indian smartphone market with its unique marketing strategy that primarly includes solid understanding of what Indian smartphone user needs.

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In 1 Minute Strategy Stories

How Maggi became India’s favourite snack?

4 Mins Read

Why Indians love maggi? How it has become a favorite snack? Maggi was banned in 2015 but was given a green signal in 2016. What is happening now?

In Startup Strategies

How Perfeth is solving the problem of scarcity of women in technology?

7 Mins Read

Perfeth is an invite-only exclusive community of expert engineers. Shecodes is a passion project of Perfeth that aims to bring up the voice of women engineers

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