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In Brand Marketing

Vegemite iSnack 2.0: A lesson in brand management

12 Mins Read

How did a customer centric company like Vegemite get the new product launch so wrong that it touched the front-page headlines? What lessons are to be learned?

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In 1 Minute Strategy Stories

How movie theaters make you spend more?

2 Mins Read

Movie Theaters earn a high margin on Food & beverages. So they adopt a strategy that makes you spend more in the theater. What is that tactic?

In 1 Minute Strategy Stories

How Tata Salt became “Desh Ka Namak” with its advertising?

3 Mins Read

Tata Salt is an emotion in India. From Namak ho Tata ka to Desh ka Namak, Tata Salt company has built an emotional connection with customers.

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In 1 Minute Strategy Stories

How movie theaters make you spend more?

2 Mins Read

Movie Theaters earn a high margin on Food & beverages. So they adopt a strategy that makes you spend more in the theater. What is that tactic?

In 1 Minute Strategy Stories

How Tata Salt became “Desh Ka Namak” with its advertising?

3 Mins Read

Tata Salt is an emotion in India. From Namak ho Tata ka to Desh ka Namak, Tata Salt company has built an emotional connection with customers.

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