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In Brand Marketing

WOW Skin Science Marketing Strategy – Creating a niche in a multi-brand category

9 Mins Read

Marketing strategy of WOW Skin Science focused on analyzing consumer decision-making journeys and using tools of persuasion, which can be explained through a framework called AIDCAS

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In Luxury Business

Is Victoria’s Secret losing its appeal in the lingerie market?

6 Mins Read

Victoria’s Secret is a brand that redefined the meaning of sensuality in the lingerie segment. But why this brand is losing its charm among women of today?

In Brand Marketing

Amul’s Panchamrit: Devotional Revolution in the making

7 Mins Read

Amul has recently launched Panchamrit. With this product Amul has ventured into Ayurveda and devotional category business which is highly unorganized. Read its strategy

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In Luxury Business

Is Victoria’s Secret losing its appeal in the lingerie market?

6 Mins Read

Victoria’s Secret is a brand that redefined the meaning of sensuality in the lingerie segment. But why this brand is losing its charm among women of today?

In Brand Marketing

Amul’s Panchamrit: Devotional Revolution in the making

7 Mins Read

Amul has recently launched Panchamrit. With this product Amul has ventured into Ayurveda and devotional category business which is highly unorganized. Read its strategy

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