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In Brand Marketing

Dettol Marketing Strategy of customer belongingness

9 Mins Read

What drove Dettol’s success in the Indian market and gave the brand a competitive edge is its unique yet modest marketing strategy and brand identity.

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Google sign on shop to show google plus failed

In Advanced Strategies

Why did Google Plus Fail to take off?

7 Mins Read

Once looked promising, Google Plus failed miserably. Despite launching unique features like Post Ads or Circles, it could hardly compete with Facebook. What Happened?

In Advanced Strategies

Thums Up- The Phoenix of the Indian Cola industry

8 Mins Read

Thums Up had been a ruler of Indian Cola Industry. From Parle to Coca-Cola, this indegineous brand has never ceased to amaze people with its marketing.

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In Advanced Strategies

Why did Google Plus Fail to take off?

7 Mins Read

Once looked promising, Google Plus failed miserably. Despite launching unique features like Post Ads or Circles, it could hardly compete with Facebook. What Happened?

In Advanced Strategies

Thums Up- The Phoenix of the Indian Cola industry

8 Mins Read

Thums Up had been a ruler of Indian Cola Industry. From Parle to Coca-Cola, this indegineous brand has never ceased to amaze people with its marketing.

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