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In Brand Marketing

M&M’s Marketing Strategy: Bringing Sweetness and Color to the World

11 Mins Read

What is it about these multi-colored chocolates that consumers can’t seem to get enough of? The answer lies in the colorful marketing strategy of M&M’s.

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In Advanced Strategies

How Zara became the undisputed king of fast fashion?

9 Mins Read

Zara is a perfect case study to learn operation, marketing, supply chain, pricing strategies. Zara has become an undisputed king of fast fashion. How?

In Finance

Banking beyond physical walls. Neo Banks: Future or Fad?

7 Mins Read

Neo Banks are changing the way the banking is done. They are eliminating the need of brick and mortar banks. But what exactly are Neo Banks? How are they different?

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