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Venture Capital firms deploy a multitude of strategies for investment or ensuring rights, protecting the downside, securing return/ exit by Deal Structuring. How? Brands and movies have had a long-standing relationship. This relationship between a Brand and Movies is called Product placement or In-film advertising. What business model and marketing strategies made Bumble a huge success in the market with zillions of dating applications. What is it’s differentiating factor? Brands and movies have had a long-standing relationship. This relationship between a Brand and Movies is called Product placement or In-film advertising. What business model and marketing strategies made Bumble a huge success in the market with zillions of dating applications. What is it’s differentiating factor? Emotional Marketing is about building a connection with customers which is much more than products. Brands are using it very strategically. The way Levi Strauss got its tagline is an example of the importance of listening to customers. CEO went on a listening tour to get insights How brands are using Scent branding to create a stronger bond with consumers and thus increase the business from those customers?
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