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Consumer brands have long been loved among investors for their longevity and excellent business metrics. But are changes in society making them weaker than before? Business model transition to cloud kitchen in 2016 helped Rebel Foods achieve growth by increasing revenues and reducing capital expenditure. How? Before purpose became the “buzzword” that it is today, one brand-activated purpose, masterfully, over the years, to reach its iconic status – DOVE! Business model transition to cloud kitchen in 2016 helped Rebel Foods achieve growth by increasing revenues and reducing capital expenditure. How? Before purpose became the “buzzword” that it is today, one brand-activated purpose, masterfully, over the years, to reach its iconic status – DOVE! What is ambush marketing strategy? How coca cola and pepsi have won the war against each other by successfully implementing the strategy? What is Adjacency Expansion strategy? How Nike has used it over the decades to outperform its competition and venture into segments other than shoes? We are proud to be the knowledge partners of The Consulting Club at Manipal for their National Case Competition- MAGNIFY
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