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Being easy on the feet, but less so on the eyes, Crocs not only sustained the hatred but also made a powerful comeback! Crocs turned this hatred into a well-planned business strategy. Niche Marketing strategy is aimed at advertising the marketing efforts towards a very specialized and targeted audience. Saregama Carvaan taps that audience perfectly. Fabindia now had an interwoven network of 50,000+ weavers and 90,000+ artisans scattered all over India. To manage Fabindia has come up with SRC business model The business model of Rivigo solves the truck driver’s shortage while helping drivers maintain a healthy work-life balance by allowing them to be at their home every day. Topical Marketing is to take a current story or event and develop an ad campaign laced with their brand reference to piggyback on a trending subject. ‘Sustainable Impact’ is HP’s guiding principle for delivering on its corporate vision – to create technology that makes life better for everyone, everywhere.Gadgets
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