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Competitive Advantage is a company’s ability or strategy to perform in a way that competitors cannot match uniques the capabilities to serve the customer. The strategy to promote experience and not a product would be Starbucks’ root promotion strategy to drive its success through decades. In just a matter of few year Swiggy has become an integral part of our lives with its innovative business/revenue model and creative marketing strategies. MTR has exhibited all formats of strategic brand building in its successful business model by delivering a wholesome and authentic experience in all it product categories. Ninjacart business model deals with the problem of inefficiencies in the supply chain by connecting farmers with retailers and trying to remove the middlemen.Gadgets
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