The phenomenon of falling head over heels with a product or a company constitutes what marketers call ‘Brand Love.’ What are the phases of brand love and How are Brands creating it?
Micro-marketing as an advertising strategy is all about targeting a specific set of customers who show the highest potential of buying the product or service.
Competitive Advantage is a company’s ability or strategy to perform in a way that competitors cannot match uniques the capabilities to serve the customer.
The ANBI Brand Growth Matrix reveals two factors that companies should consider when devising the brand strategy and actions. What are these factors?
One of the biggest challenges facing businesses today is pricing and there are 7 common pricing mistakes made by most businesses. What are these mistakes?
While the vast majority of such transactions don’t end up in a catastrophic bankruptcy, managing an IP portfolio, especially if the IP is worldwide, typically brings challenges.
Auditing is a process done to ensure that the financial statements’ information is not biased or manipulated. The following are some common auditing terms
What is a brand identity? Why does a brand identity need to maintain consistency? Why do marketers often deviate from consistency in their brand work?
Innovative methods of teaching are no longer an option now. Business schools need to reinvent themselves to stay relevant for the students and industry