Topical Marketing is to take a current story or event and develop an ad campaign laced with their brand reference to piggyback on a trending subject.
‘Sustainable Impact’ is HP’s guiding principle for delivering on its corporate vision – to create technology that makes life better for everyone, everywhere.
Strategy of Rolex to create brand recognition has gone hand in hand with its innovative launches since the beginning. What makes Rolex so unique & luxurious?
Goldman Sachs aspires to become like other ‘normal’ banks through retail banking. What is perpetrating this change, and how has the company fared in its efforts?
Is cryptocurrency really the future of finance? With rising market valuations, it seems so. What are the challenges? How are financial institutions dealing?
Zappos has developed a unique strategy and has taken numerous actions like 365 days return policy to ensure the best customer service.
Blackstone acquisition of Hilton was one of the most profitable LBO transactions in the history of private equity. What actually happened? What is LBO?
The first name that comes to mind as soon as we talk about jeans is Levi’s. Levi’s has created an ultracool factor for its fans through its ultracool brand strategy.